GIFT GIVING BEHAVIOR AMONG MILLENNIALS, THE USE OF PHOTO ELICITATION INTERVIEW TO DISCOVER CONSUMER INSIGHT
نویسندگان
چکیده
منابع مشابه
Photo Elicitation Interview (PEI): Using Photos to Elicit Children’s Perspectives
When conducting photo elicitation interviews (PEI), researchers introduce photographs into the interview context. Although PEI has been employed across a wide variety of disciplines and participants, little has been written about the use of photographs in interviews with children. In this article, the authors review the use of PEI in a research study that explored the perspectives on camp of ch...
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ژورنال
عنوان ژورنال: ASEAN Marketing Journal
سال: 2020
ISSN: 2356-2242,2085-5044
DOI: 10.21002/amj.v12i1.12891